The uncomfortable truth: With copper prices above $5.60/lb and theft claims skyrocketing, GCs need security more than ever—but if you're waiting for RFQs instead of building relationships during the planning phase, you're watching competitors lock in the best projects while your assets depreciate in the yard.
The Reframe That Changes Your BusinessYou're not paying for project leads. You're paying to acquire relationship assets worth $30,000-150,000+ each annually—relationships that keep your inventory deployed at peak utilization instead of depreciating in the yard.Close 2-3 GC relationships in your first quarter and you've created value that covers years of investment—while those relationships keep your assets working project after project. Every relationship after that is pure profit and utilization optimization.
Compounding Insight: These relationships don't reset each year. Year 2 starts with 36 established GCs already in your portfolio plus new acquisitions—and every relationship improves your asset utilization, spreading fixed costs across more revenue-generating months. You're not just adding revenue, you're compounding profitability.
Strategic Positioning: When you reach out to GCs with project-specific knowledge AND threat intelligence—"I see you're starting electrical rough-in next month at 123 Main Street, right when copper theft typically spikes"—you're not selling a commodity. You're providing consultative security expertise that justifies premium pricing and full-bundle capture.
Investment Context: At $2,000/month, your annual investment is $24,000—less than a single bundled security contract on a mid-size commercial project. One data center relationship doesn't just cover the cost; it covers 5+ years of the service. This is market intelligence priced for operators who understand that utilization, not inventory size, drives profitability.
The Bundle PaybackLand one bundled security contract (fencing + surveillance) on a commercial project and you've covered 1-2 years of the service cost. Capture a data center or infrastructure project and you've covered 5+ years. Everything after that is pure profit, improved utilization, and portfolio growth that compounds over time.
The Cost of WaitingEvery month you wait is another 50-100 construction projects permitted in your territory that competitors with better intelligence are already contacting. Every week is potential bundled security contracts—fencing + surveillance + access control—being captured by operators who understand that relationships, not price competition, drive profitability.At $24,000/year, you're investing less than a single bundled commercial contract for a systematic approach to filling your entire fleet's deployment calendar. The question isn't whether this system works. The question is whether you'll implement it before your competition does.